The attraction economy

“Nothing attracts more than demonstrating a profound understanding, almost intimate, of someone’s values. We want to see new perspectives, different, exciting and stimulating. Attraction is a two way process. Commitment is built through participation. Music is the outermost expression of emotions.”

From ‘the lovemarks effect’ by Kevin Roberts.

We at Apropos want to build an ‘almost intimate’ relationship with our audience. No one, besides their loved ones, will know more about their aspirations, fears, passions and talents than us.

About adussan

Social entrepreneur

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: