The attraction economy

“Nothing attracts more than demonstrating a profound understanding, almost intimate, of someone’s values. We want to see new perspectives, different, exciting and stimulating. Attraction is a two way process. Commitment is built through participation. Music is the outermost expression of emotions.”

From ‘the lovemarks effect’ by Kevin Roberts.

We at Apropos want to build an ‘almost intimate’ relationship with our audience. No one, besides their loved ones, will know more about their aspirations, fears, passions and talents than us.